SoftBlend is a premium loungewear brand that aims to redefine comfort and style. The brand combines the softest materials with a touch of luxury to create a collection that is not only exceptionally comfortable, but also exudes sophistication.

For this project I wanted to blend luxurious comfort with modernity. I kept the design elements clean and minimal to showcase a more classy aesthetic to emphasize the brand’s focus on creating style that’s effortless. Leveraging clean, minimalist lines — I chose to incorporate a “soft” element with a line drawing of the silhouette of clouds for the logo’s icon. In addition, the brand pattern is inspired by the knit weaves that make up the material used in Softblend’s collection of loungewear.