Tala, meaning 'bright star' in Tagalog, is an online jewellery brand that offers pieces perfect for everyday wear. Embodying a refined charm to reflect the brand’s commitment to enduring elegance, that's both trendy and affordable.

In undertaking this project, my aim was to weave a narrative around the art of crafting a memorable shopping experience — from the meticulous preparation and packaging of orders to the unveiling of the products. Drawing inspiration from the brand's name, Tala, I introduced the motif of a bright star into the logo design, which then evolved into an iconic mark. This inspiration subtly illuminates various design elements throughout the brand, maintaining a minimalist yet cohesive aesthetic.